Whitening, Reinvented

Helps gently lift surface stains

Formulated with nHAp to support enamel

Gentle, peroxide-free whitening

GET A BRIGHTER SMILE
Women's Health
Cosmopolitan
ELLE
NBC News
Robb Report
Featured logo

★★★★★ Sarah Johnson

My child's dentist told me we needed to schedule a resin filling for a cavity on his 6-year molar. I was on a mission to see if there was anything I could do to reverse it. The dentist said, 'you may need filling later, but you got out of it this time.' My child was OVER THE MOON!

★★★★★ Joie

My daughter had a surface cavity at every dentist visit, even with extremely strict brushing morning and night. After using the PLO Toothpaste with Gum Serum for 6 months, it was the first time she didn't have a surface cavity and the dentist said her teeth look GREAT. I am 100% sold!

Clean andtoxin-free solutionsto support your wellness

At Kugast, our core mission is to help you achieve optimal health and well-being with safer, cleaner solutions that are chemical-free, nature-made, and science-backed. Through our products, we empower you to make healthier choices in your everyday routines.

Find a retail location near you

CLEAN INGREDIENTS
Our products are carefully developed with the highest quality, better-for-you ingredients—zero harmful toxins and chemicals
LOVED BY ALL
With over 10 million Powdered Mineral Toothpaste sold, we’re proud to say that our products continue to bring healthy smiles to every home.
PROUDLY US-BASED
We’re a US company with a dedicated manufacturing facility in Canton, Ohio—so every product is crafted with care, quality, and integrity you can trust.
ECO-CONSCIOUS
We focus on cruelty-free, gluten-free, and eco-conscious products and packaging to do our part in helping our environment and customers thrive.